Amplitude

What it is

Amplitude is a product analytics platform — funnels, retention, user paths, experiments — and its AI features let you ask those questions conversationally instead of building each chart by hand. The AI Assistant turns a plain-English request into a chart, and via MCP you can query your Amplitude data from Claude, Cursor, or your IDE without opening Amplitude at all. For a PM whose events are already instrumented here, it’s the shortest route from “I wonder…” to a real cohort chart.

Our verdict

If your product already sends events to Amplitude, its AI layer is the fastest self-serve answer in this whole category — the data model, the funnels, and the definitions already exist, so the AI has something solid to reason over. The free tier is unusually generous (2M events/month forever, with AI included), which makes it a legitimate starting point, not just a demo.

Where it falls short: the AI is only as trustworthy as your instrumentation — if events are misnamed or properties are inconsistent, it will confidently answer the wrong question, and it won’t tell you the underlying data is a mess. And the jump from Free/Plus to Growth is a sales-led, event-volume-priced contract that gets expensive fast at real scale, with pricing you can’t see without talking to sales.

Get value in 10 minutes

1. In an Amplitude project with live events, open the AI Assistant.
2. Ask: “Show me the conversion funnel from Sign Up to First Key Action to Day-7 Return over the last 60 days.”
3. Check the event names it picked — this is where instrumentation errors surface. Correct it if it grabbed the wrong step.
4. Follow up: “Break the drop-off between step 1 and step 2 by acquisition channel, and tell me which channel is worst.” Save the resulting chart to a dashboard so it’s not a one-off.