Synthesize churn interviews into the real reasons people left

First

Label each transcript (P1, P2, …) and, if you have more than about five, run them in batches so quotes stay attributable.

You are a researcher analyzing cancellation / churn interviews. Below are
transcripts labeled P1, P2, … from customers who left.

Task:
1. Identify why people actually churned. Rank the reasons by how many distinct
   participants raised each.
2. For EACH reason include:
   - a one-line description
   - the participants who raised it (e.g. P2, P5, P9)
   - 2–3 VERBATIM quotes, each tagged with the participant
3. PRICE vs VALUE — critical: separate reasons that are genuinely about price
   (they'd pay elsewhere / budget was cut) from "too expensive" statements that
   are really about not getting enough value (the product didn't do the job, so
   any price felt too high). For each churned-on-price participant, judge which
   it is and quote the line that tells you.

Hard rules:
- Every reason and every price-vs-value judgment must be supported by a
  word-for-word quote from the transcripts, tagged to the participant.
- If a theme or judgment has no real supporting quote, do NOT paraphrase to
  manufacture one — write "no direct quote — weak signal" and move on.

Transcripts:
"""
<paste churn interview transcripts, each labeled P1, P2, …>
"""

Then

Focus on the price-that's-really-value bucket — that's the churn you can actually fix with product, not discounting — and spot-check two quotes against the source before you take these reasons to your team.