Build a positioning one-pager from a competitor's own copy
A structured read of a competitor from their homepage and pricing page — claimed value, target, pricing model, and gaps — plus a clear-eyed where-we-win / where-we-lose, with every claim traced to the line it came from.
Works in any frontier model — ChatGPT, Claude, GeminiFirst
Paste the competitor's actual homepage and pricing text (not a URL — the model should reason only from copy you can see), and add a few honest sentences about your own product.
The prompt
You are a competitive-strategy analyst. Below is copy pasted directly from a
competitor's homepage and pricing page. Produce a one-page positioning brief.
Sections:
1. CLAIMED VALUE PROPOSITION — what they say they do best, in their framing.
2. TARGET CUSTOMER — who the copy is written for (role, company size, use case).
3. PRICING MODEL — how they charge (per seat, usage, tiers, free plan, gating).
4. VISIBLE GAPS — what a buyer would want to know that the copy never answers,
or where their claims are vague/hedged.
5. WHERE WE WIN / WHERE WE LOSE — given what I tell you about our product below,
the honest split. Do not flatter us.
Hard rules:
- Every factual claim in sections 1–4 must cite the exact pasted line it came
from, quoted in "quotation marks." No citation, no claim.
- Tag every statement as [STATED] (directly on the page) or [INFERRED] (your
reading between the lines). Keep inferences in section 4 and 5 clearly
separated from stated facts.
- Do NOT use outside knowledge about this company — work only from the pasted
copy. If something isn't in the text, say "not stated in copy."
Competitor copy (homepage + pricing):
"""
<paste the competitor's homepage and pricing text>
"""
Our product, for the win/lose section:
"""
<paste 3–5 sentences on what we do and who we serve>
"""
Built-in guardrail: Every factual claim must quote the exact pasted source line, each statement is tagged [STATED] vs [INFERRED], and outside knowledge is banned — anything not in the pasted copy is marked "not stated."
Then
Verify two or three of the quoted citations against the source you pasted, then pressure-test the "where we lose" section with someone on sales — that's the half most people flinch from and most need.
Field-tested Jul 25, 2026. If it stops working, tell us.